An addition to Daniel Kramer’s vibrant rodeo photographs, a new exhibition of rodeo and western fashion is now on view at the museum.
Ranching and rodeo traditions are abundant in Victoria, Texas. Rodeo is a cultural event that publicly acknowledges the skills and dedication that are critical to ranching. Electric Rodeo: Rosebuds of Rodeo Fashion and Ranching highlights iconic local women for whom the love of rodeo and ranching is ingrained. The fashion on display is far more than fancy clothing — it represents how much ranching and family have shaped these women. Their stories demonstrate a clear connection between the elaborate pageantry of rodeo and the earliest memories of sitting in a saddle of a beloved horse.
Esteemed ateliers such as Ralph Lauren, Saint Laurent, and Valentino have been trying to capture western spirit for more than a century. Western wear icons included in this show, such as Nudie Cohn and Manuel Cuevas, pay homage to the wide ranging influence of the personalities and efforts that are the foundation of rodeo style.
The purpose of this addition to the Giddy Up!! exhibition is to engage visitors with fun and flair from a personal and intimate perspective. This show, curated by Molly Kemp, is a wonderful opportunity to highlight The “Rosebuds” of Victoria and their many accomplishments.