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An addition to Daniel Kramer’s vibrant rodeo photographs, a new exhibition of rodeo and western fashion is now on view at the museum.

Ranching and rodeo traditions are abundant in Victoria, Texas. Rodeo is a cultural event that publicly acknowledges the skills and dedication that are critical to ranching. Electric Rodeo: Rosebuds of Rodeo Fashion and Ranching highlights iconic local women for whom the love of rodeo and ranching is ingrained. The fashion on display is far more than fancy clothing — it represents how much ranching and family have shaped these women. Their stories demonstrate a clear connection between the elaborate pageantry of rodeo and the earliest memories of sitting in a saddle of a beloved horse.

Esteemed ateliers such as Ralph Lauren, Saint Laurent, and Valentino have been trying to capture western spirit for more than a century. Western wear icons included in this show, such as Nudie Cohn and Manuel Cuevas, pay homage to the wide ranging influence of the personalities and efforts that are the foundation of rodeo style.

The purpose of this addition to the Giddy Up!! exhibition is to engage visitors with fun and flair from a personal and intimate perspective. This show, curated by Molly Kemp, is a wonderful opportunity to highlight The “Rosebuds” of Victoria and their many accomplishments.

On March 13, 2021, Five Points Museum of Contemporary Art opens a new exhibition featuring award-winning photographer Daniel Kramer in: “Giddy Up!! A Decade of Documenting the Houston Rodeo.” Originally shown at the Art Car Museum in Houston, and curated by Noah Edmundson, this exhibition will be shown in an expanded form for Five Points Museum.

As a young boy, Kramer was exposed to the culture of the cowboy during summers on his father’s ranch in Idaho. Relatives Bud & Bobby Kramer ran one of the largest ranches in the U.S. and provided stock to the Houston Livestock Show and Rodeo from the early 1950s until the late 1970s. Bobby Kramer is in the Cowgirl Hall of Fame in Fort Worth, Texas.

When Kramer moved to Houston he was naturally drawn to the Houston Rodeo, which calls itself the world’s largest entertainment event. The 2019 Rodeo had more than 2.5 million attendees. The sprawling 3-week spectacle includes the Rodeo, live music performances, a barbeque cook-off, a carnival, a livestock show, a parade and trail riders. He has documented the various aspects of the Houston Rodeo since 2007.

In 2014, he photographed the event for Smithsonian Magazine’s Instagram account. Later that same year, the project was selected by the American Society of Media Photographers as one of the Best Projects of the Year. Additionally, one photo was included in The National: Best Contemporary Photography 2014 exhibition at the Fort Wayne Museum of Art.

Daniel Kramer: GIDDY UP!! A Decade of Documenting the Houston Rodeo opens Saturday, March 13th, 2021 and runs through June 27th, 2021. Dates are subject to change.

Please note that at this time, we are not planning a reception for the opening, but will post notifications if a reception becomes feasible later in the run of the exhibition.